The 'Grow Watch' is a new timepiece designed by Andrea Morgante of London-based Shiro Studio for Alessi. The watch concept is derived from the 'act of growing' which often results in forms and patterns which we can all instinctively relate to. the surface of the design features a rippled texture, much like the muscle fibers which lay below our skin.
Perceived as a single, organic entity, rather than an assembly of mechanical parts, the Grow Watch by Andrea Morgante's Shiro Studio is distinguished by repetitive grooves that permeate the entire watch. From the bracelet's ends they gradually grow in volume, defining the watch's case and glass — much like the natural process of growing which produces harmonic forms and patterns.
Case: Polyurethane with Japanese movement
Dimensions: 1.75" Diameter
Andrea Morgante was born in Milan in 1972. After a degree in Architecture he moves to London. In 2001 he joins Future Systems, where he becomes Associate Director, working closely alogside Jan Kaplicky: amongst many projects Selfridges in Birmingham, product design and eventually he will lead the design for the Enzo Ferrari Museum in Modena. He collaborates with Ross Lovegrove, leading several sustainable architetural schemes. In 2009 establishes Shiro Studio in London. In his work in Architecture and Product Design is characterized by a coherent approach, often influenced by his long term passions for anatomy, digital fabrications, botany, aeronautics and philosophy.