Because time telling shouldn’t require sight. Wouldn't it be great if you could check the time in a dark movie theater without having to illuminate your smartphone? What about not having to look down at your watch to check the time during a drawn-out client lunch?
The Bradley is a tactile timepiece that allows you to not only see what time it is, but to feel what time it is. Instead of traditional watch hands, time is indicated by two ball bearings, one indicating minutes (top), and one indicating hours (side). These two ball bearings are connected, with magnets, to a watch movement beneath the watch face.The magnets make it so that even if the ball bearings are moved when touched, they spring back to the correct time with a gentle shake of your wrist.
The minimalist face of The Bradley Classic features raised markers at each hour. To increase tactile legibility, there is a triangular marker for twelve, and elongated markers for three, six, and nine. The track on the inside of the markers indicates the minutes, and the track running along the outer edge of the watch face indicates the hours.
The Bradley is named after Bradley Snyder, an ex naval-officer Brad lost his eyesight in an explosion in Afghanistan in 2011. Bradley competed in and won gold and silver medals in swimming at the 2012 Paralympics in London. Along with many visually impaired users, Brad has supported and provided invaluable feedback through the development of this timepiece.
"I'm going to show people that I’m not going to let this beat me. I'm not going to let blindness build a brick wall around me. I am going to find a way forward." -Brad Snyder
Case dimensions: 40 mm diameter / 11.5 mm thickness
Fit: adjustable buckle with holes fits wrists 6.25 – 8.5 inches (159 – 215 mm) in circumference, 20 mm strap width
Strap: dyed canvas with Italian leather reverse
Movement: Ronda quartz movement with Swiss parts
Battery: Renata 371 button cell
Warranty: 2 year full warranty