SISU

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timex mk1 aluminum silver brown fish hooks bait
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SISU is a powerful Finnish philosophy that translates into English as strength of will, determination, perseverance, or acting rationally in the face of adversity. The meaning is equivalent to "having guts."

These timepieces are wrist sculptures of bold and clean design. The SISU signature look and unique detailing set them apart from the competition and convey the strength and boldness that the SISU name signifies.