HOFFMAN is a New York-based watch brand, established in 2016 to make sports watches. Focused on reimagining classic watch designs, they create aesthetically pleasing modern timepieces with the highest value.
It all started as a project between two friends wanting to create modern sports watches for themselves that were subtle and modestly sized. The first watch, the RACING 40 - MIDNIGHT, was a hit among friends and family - giving them the courage to launch on a larger scale.
HOFFMAN was brought to life two years later by 1,000 enthusiasts on Kickstarter.