This watch eschews the conventional division of a day into 24 hours, instead it divides into units of median daily routine.
The dial shows a breakdown of what average people do on an average day, so youåÌ´_Ì_åÈre able to see what you yourself should - on average - be doing at any time.
The outer loop on the dial represents the AM and the inner loop the PM.The watch comes in a MJW presentation box with a specially commissioned artwork by artist Kate Street. Inside the box you'll find the guarantee card - every watch is guaranteed for 12 months from the date of purchase against any original manufacturing defect.
Mr Jones Watches is the new cult watch brand from London, we create watches that are both provocative and seductive.
The watch today is a curious object - its functional aspect is largely redundant due to the abundence of mobile phones and computers which both keep impeccable time. This redundancy liberates the watch, allowing it to become more playful and carry some alternative functionality.All the Mr Jones Watches are designed by Crispin Jones, they are genuine indie products entirely conceived and executed following a singular vision. To use a cinematic analogy: most watches may be thought of as Hollywood blockbusters replete with happy ending and saccharine sentiment; Mr Jones Watches in contrast are film noir - interested in the anti-hero and the complicated pleasures of everyday life.
A statement from Crispin Jones about the design of the watches:
"Today everyone has a mobile phone to do the really functional timekeeping, this means that the wristwatch is free to do something a bit different. The watches I design reflect and comment on society, both on the role that time plays in all our lives and also on the social impact of technology. Of course because I would like people to wear these watches, I also work very hard to make them beautiful objects in their own right."
åÌ´_Ì_ÌÂThe watch today is a defunct tool - we all have a mobile phone to check the time on, but the watch endures because it expresses something of our personality. Whilst many watches are a symbol of material wealth, Mr Jones Watches are concerned with ideas.åÌ´_Ì_åÌ´å
Crispin Jones, founder Mr Jones Watches
About Mr Jones Watches
Founded by London-based designer Crispin Jones in 2007, Mr Jones Watches aims to create and produce watches that do more than just tell the time. A masters Degree from the Royal College of Art combined with a history designing for companies including Casio Research and Phillips Design has influenced the way Crispin approached his designs.
To achieve the intricate and playful designs in the collection, Mr Jones Watches uses a series of rotating disks layed on top of each other. The idea, usually used in the design of childrenåÌ´_Ì_åÈs watches, allows for intricate illustrations and more experimental layouts; whilst still showing the time.