Timewise was created for Mr. Jones by British design legend Clifford Richards. The watch features an owl’s head which slowly rotates and points to the hours. The minutes are marked by the passage of a tiny mouse around the edge of the dial. The owl and the mouse perform their watchful dance - neither one ever quite able to escape the other!
Clifford explains the impetus behind Timewise, “I’ve always loved to apply graphics to objects and designing this watch was a perfect opportunity - and owls seem to pop up regularly in my designs.”
Mr. Jones commissioned Clifford because of the bold and distinctive characters that have been such a feature of his work all the way back to the 1960s. As the Victoria and Albert Museum note, “Richards designed some of the most memorable packaging and printed ephemera of the 1960s. Vibrant, witty and fun, they are an exuberant expression of the Pop Art decade.”
About the artist:
Clifford Richards studied book illustration at the South East Essex School of Art in the early 1960s and found his way into advertising. That was when he began to develop his paper products – a collection of flat-packed, self-assembled cardboard gift boxes which was soon followed with a range of slot-together animals (‘Slottizoo’) and politicians (Slottiwhozoo). These products were quite unlike anything around at the time and perfectly captured the mood of ‘Swinging London’ in the sixties with its Pop-Art influences.
Encouraged by the commercial success of his products he left advertising to set up his own graphic design business, which also enabled him to develop products for companies like Paperchase and Bloomingdales, as well as his own design projects. Throughout his long and varied career he has continued to develop ideas along with design consultancy and today concentrates on product development along with his own graphic projects.
Case: 37mm Stainless steel
Length (from lug to lug): 46mm
Mechanism: Single jewel quartz mechanism
Strap: Brown leather
Waterproof: 5 ATM
Guarantee: 12 months