REVERSE DOUBLE DIGITAL
Design: Michael Young (UK)
Award-winning design studio ODM radically re-imagines the watch face by moving buttons to the center and positioning dual displays on the top and bottom of the case's sides, lending a bold new look along with better functionality. The reconfigured design makes a big improvement on tiny side-mounted buttons that are tough to use, and the two displays make it easier to read the time from any angle even while driving.
Made from matte plastic in a variety of colors, the water-resistant timepieces are a limited edition and feature UK designer Michael Young's signature engraved (along with a serial number) on the back. The O.D.M. Reverse makes an affordably on-trend accessory choice for a playful Spring look.
O.D.M. is a brand of highly designed technical timepieces created for the style conscious consumer.Their mission is to be 'original, dynamic & minimalist'å and this philosophy is what inspired our name.ODM remains true to that with every single watch they design.
case: matte plastic case with clear lens and 4 pushers on top of the case
strap: matte PU (polyurethane) strap w/ stainless steel butterfly buckle
mechanism: digital module with two display (positive & negative) / (time, date, LED backlight)
water resistant: 3ATM water resistance
limited production quantity with designer signature & serial number
About UK designer Michael Young:
Michael Young Studio was founded in London in 1994 and incorporated in Hong Kong January 2006 by Mr. Michael Young, the studio is considered to be the most formidable presently in Asia and is bold enough to state that it is responsible for designing icons for its clients that live a lifetime, have won awards and are presented in museums globally. The key objective and mission of the company is to provide exclusive and quality design services within furniture, product and interior design markets. Michael Young'Ès studio has a very unique environment to work along side with and is one of a kind in Asia. The studio is specialist in creating the connection of modern design and technical abilities of the local industry, in this case Chinese. Rising from the momentum of collaboration with Chinese industrialists, the studio captures the strengthening ties between local industry and design, and exemplifies the skills of Asia industry and manufacturing. We see the work not as Design but as Industrial Art where some of the highest levels of manufacturing have been employed to experiment with typologies and the creative relationships between individual and industry at affordable prices. The studio also maintains international relationship and works with clients globally.
In a career that spans little more than 15 years, British-born and Hong Kong based designer Michael Young, established himself from the very beginning as one of the world'Ès leading figures in his trade. Apart from his endlessly copied designs and its unparalleled power to generate a vibrant but relaxed atmosphere, the uniqueness of his work also resides in his constant questioning of typologies and habits, combined with the pioneering passion for technology that after some time also brought him to Asia, continuously crossing borders and pushing innovation to its very limits in a fresh approach that effortlessly blends east and west, or past and future, while marrying the industry to what is often seen as its very opposite: sheer poetry. 'It is design as industrial art that interests me, not in a limited edition, but in mass-production'å.