One Eleven works hard, but lives for the weekends. They travel light and often because they are drawn to the beauty of the outdoors and see it as an endless source of inspiration. It was this simple idea that lead to the creation of One Eleven, a place for like-minded individuals to come together and share their love of being outside.
They chose the northern arrow as their logo. On every map this symbol signifies direction, thereby setting orientation from where you are to where you want to go. The brand name looks to global coordinates. Degrees of latitude are parallel, so the distance between each degree, 111 kilometers, remains constant. It is the combination of having a consistent message and product direction that form the foundation of One Eleven.
The heart of every One Eleven solar watch starts with a high quality, solar powered movement that continually charges in both natural and artificial light. This eliminates the need to replace your battery, reducing the toxic waste that goes back into our planet. One Eleven feels that this is a first step in the right direction as we begin our sustainable journey. Be on the lookout for new product drops, sustainable milestones, and the new places that inspire us along the way.