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In 2007, four friends set out with the goal to change the attitudes in the watch industry. TRIWA--an acronym for Transforming the Industry of Watches--wants the change the watch into a modern style symbol through a combination of classic silhouettes and contemporary Scandinavian simplicity.

All design and product development is created in their creative studio in Stockholm where they still follow the same motto they had from day one: to only produce the products they want to wear themselves.

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