Hoffman is a New York-based watch brand, established in 2016 to make sports watches. Focused on reimagining classic watch designs, they create aesthetically pleasing modern timepieces with the highest value.
It all started as a project between two friends wanting to create modern sports watches for themselves that were subtle and modestly sized. The first watch, the Racing 40 Midnight, was a hit among friends and family, giving them the courage to launch on a larger scale.
Hoffman was brought to life two years later by over 1,000 enthusiasts on Kickstarter.