Aggregate was born out of a shared passion for thoughtful design and well-crafted products. Unenthused by indistinguishable, generic, rebranded microbrand watches out there, we set out to create a unique and stylish alternative for the fashion conscious individual. By combining unconventional materials, meaningful design, and crafted details, Aggregate creates products with personality, that compliment the way you express yourself.
The history of concrete is that it’s a stone mixture aggregated from multiple types of rock, fortified into the strong foundational structures we use in many architectural buildings. As designers, we wanted to create meaning and relation to ourselves and the material we were working with. As a result, we chose to re-appropriate concrete into our watches. This was not only because it looked amazing, but because we felt it represented us, as a brand.